Text alert terms
The Santa Tracker text alerts, in plain words.
The program
Santa Tracker alerts are run by the volunteer firefighters of the Thornwood Fire Department, legally Thornwood Fire Co No 1 Inc, 770 Commerce St, Thornwood, NY 10594. When you sign up on this site and choose text alerts, we text you about Santa's ride through Thornwood: a code to confirm your number, a welcome text, and on Santa day a morning reminder, a heads-up when Santa is a few minutes from your stop, and a thank-you with a link to support the fire department.
How often
Up to 5 texts per person per year, almost all of them on Santa day in December.
Cost
The alerts are free from us. Message and data rates from your mobile carrier may apply.
Help and stopping
- Reply STOP to any text to stop all alerts. We'll send one text to confirm, then nothing more.
- Reply HELP for help, or email santa@thornwoodfire.com.
- Changed your mind after stopping? Sign up again on this site.
The fine print
Carriers are not liable for delayed or undelivered messages. Santa's times depend on weather and traffic, so an alert can be early or late. Signing up is not required to see Santa or to donate. How we handle your information is on our privacy page.